Meet Our Pre Production partner

As LFG currently focuses on Content Production and Filming, we have partnered up with our pre-production partner Cheryl Lau for Podcast/Content Pre-Production.

Introducing Cheryl Lau

Cheryl helps business leaders and organizations create a podcast they’re proud of - One that’s substantial, distinct, and built to last.

Think of Cheryl as your strategic podcast partner - someone who’s as invested in your vision as you are. She cares about making sure your content actually stands out, resonates, and opens the right doors.

Cheryl is also the host of the EDIT HISTORY podcast, which won 2x at the 2025 Asia Podcast Awards (by Radioinfo Asia) in the "Best Education Podcast" and “Best Money and Business Podcast” categories.

It was also shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia) in the “Best Money and Business Podcast” category and won the 2023 Golden Crane Award (by the Asian American Podcasters Association) in the “Best Entrepreneur/Solopreneur Podcast” category.

Learn more about Cheryl

How Cheryl can help with pre-production 

Your podcast isn’t just content - it’s your brand’s voice. It should feel as polished and premium as everything else you do. That’s where I come in.

Strategic Show Development

  • Clarify your podcast’s positioning and creative direction

  • Design a format aligned with your brand and long-term goals

Content Development

  • Spot trending or relevant topics your audience actually cares about

  • Brainstorm and structure each episode

  • Script craft compelling narratives that engage and resonate 

  • Maintain a consistent editorial tone and episode rhythm

Guest Booking

  • Identify and coordinate the right-fit guests

  • Manage scheduling and prep so interviews run smoothly

Project Management

  • Coordinate timelines, talent, and deliverables across all stages of production to ensure your podcast stays on track, without you needing to follow up

  • Manage communication between hosts, guests, editors, and stakeholders so nothing falls through the cracks

On-Site Production Management

  • Oversee all recording and technical setup (audio and video) and manage filming team 

  • Be on standby throughout the recording to step in with prompts, guide the flow, or help guests dive deeper when a key moment arises so your conversations stay sharp, focused, and compelling

Editorial Post-Production

  • Review full episode recordings and provide precise edit notes to ensure the final cut highlights the strongest moments, sharpens the storytelling, and aligns with your brand voice

Coaching (Optional)

  • Offer feedback and direction to help you or your guests feel confident and natural on mic or on camera

Reach out to Cheryl

Your next step is to book a free discovery call where you and Cheryl will get to know each other, discuss your podcast/content ideas and goals, and explore the logistics of how you can potentially work together. 

You can book a call directly at https://cheryllau.com/discovery

*Please note that all communications, coordination, and payments for Pre-production services will be exclusively managed by Cheryl and her team. This collaboration is designed to ensure streamlined and effective service delivery. Cheryl Lau operates independently of LFG Content Co., and as such, LFG Content Co. will not be liable for any payments, disputes, or the quality and outcomes of editing services provided by Cheryl Lau.

Our goal is to maintain a clear and efficient workflow, ensuring that your Pre-Production needs are met with the highest standards.

For any queries or concerns related to Pre Production, please liaise directly with the Cheryl’s team.